In March we were lucky enough to work with the NHS to create a campaign created to encourage nurses to feel proud of their jobs and inspire others to get involved by becoming a nurse ambassador.
The NHS wanted to promote their new ‘Transforming the Perception of Nursing’ programme. The video needed to help change the way people viewed nursing, to engage with the nursing community and to mobilise them to feel proud and inspired by their work. There was also a particular focus on making nursing seem like an aspirational career choice with limitless possibilities for both the existing workforce and those considering a career in nursing.
We wanted to create a video that would help to break moulds and address the issues head-on. But we also believed that it was important to address a series of common misconceptions about the nursing career: the lack of recognition they receive, the low pay, the hard work, and most importantly that nurses are inferior to doctors. We wanted to highlight the expertise of nurses, the care and compassion that they have and to encourage them to start speaking out about their career.
To create a script that fulfilled these wishes, Giggle’s founder, Steve Garratt, spent weeks attending different nursing conferences. This helped him get a sense of the passion that nurses have for their job, their mindset and the terms that they might use.
To help emphasise Steve’s powerful script we worked with Bristol-based company, Holotronica, hologram and projection mapping specialists. Using their innovative hologauze we were able to project images and animation onto a transparent screen in front of the actress. This added an extra dimension to the film.
The film was first shown at the 2019 Rock assembly, organised by Transformation Trust, but will also be shown at a series of conferences. The Rock Assembly is an annual ‘futures fair’ that attracts over 10,000 school and college students from across the country. It combines education, inspiration and motivation for the future, with fun and memorable experiences.
The reaction from the audience at the event was incredible. In amongst the 10,000 strong audience of school pupils were a handful of nurses and other professionals. Felix Manders-Wilde, an undergraduate Nurse (Mental health) at the University of York was one of them, he said;’This film is hard hitting, honest and true. So brilliantly put together. Effective not just for those who are not aware of nursing as a profession, but nurses too. It made me feel proud’
Ultimately we wanted the video to cause a bit a stir. There are numerous videos that show how brilliant nurses can be, but we wanted to go the extra mile and highlight how powerful and important the job is.
To learn a little bit more about how we created the video then click here to watch our behind the scenes video.